Productboard's cheapest paid tier, Plus, costs $19 a maker a month billed yearly, or $25 a maker a month billed monthly. Business starts at $59 or $75 a maker a month but carries a 2-maker minimum, so the real entry price is double the per-maker figure. Enterprise is custom, with a 5-maker minimum on top.
Checked 22 August 2026, against Productboard's own pricing page.
What does Productboard cost?
| Tier | Billed yearly, per maker | Billed monthly, per maker | Maker minimum | Real entry price |
|---|---|---|---|---|
| Free | $0 | $0 | none | $0 |
| Plus | $19/mo | $25/mo | not stated | $19 to $25/mo |
| Business | $59/mo | $75/mo | 2 | $118 to $150/mo |
| Enterprise | Custom | Custom | 5 | Quoted, not published |
Free is a real tier, not a trial: it runs forever with 50 AI credits a month, and Spark and Productboard's MCP server now ship on every plan, Free included. Plus is the entry paid tier, and its per-maker price is the number every comparison chart quotes. It is also the only figure on the page with no stated minimum, so it is the one place the headline price and the real price agree.
Why does Productboard price by maker, not by seat?
Productboard's own pricing page states it plainly: "Pricing is based on the number of makers in your workspace." A maker is someone who owns or shapes the product strategy inside the tool. Contributors, the page adds, "don't count toward your maker limit", so people who only need to view a roadmap, leave a comment or vote on a request can be added without changing the bill. There is a ceiling on that, and the same page states it: 25 contributors on Plus and on Business, and unlimited contributors only on Enterprise. Contributors are free of the maker charge, then, but not unlimited until the top tier.
That is a genuinely fairer shape than a flat per-seat price for an organisation with a lot of occasional participants. A per-seat tool charges the same for someone who logs in once a quarter as for the product lead who lives in it daily. Productboard's maker count only grows with the people actually setting direction, which is a more honest proxy for who the tool is really serving.
Set against the wider category, that distinction is real rather than semantic. Featurebase charges $29 a seat a month billed yearly, so every extra person with any access at all adds to the bill. Aha! prices Ideas from $39 a user a month and Roadmaps from $59 a user a month, both quoted per person rather than per strategy owner. Productboard's engineering lead, designer and support agent can all read the roadmap, vote on requests and leave comments without ever touching the maker count, within the 25 contributors Plus and Business allow, which is the actual practical difference between "priced per maker" and "priced per seat" rather than a line from a pricing page.
What do the maker minimums actually cost you?
This is the part the pricing page states as a small footnote and a buyer needs upfront. Business has a 2-maker minimum, so nobody pays the $59 or $75 per-maker figure alone. The real floor is two makers' worth: $118 a month on yearly billing, or $150 a month on monthly billing.
Enterprise doubles that again, with a 5-maker minimum. Productboard does not publish an Enterprise per-maker rate, so there is no public figure to multiply by five here, only the shape of the arithmetic: whatever per-maker number a sales call quotes, the real entry price is five times it before a single extra maker is added. A team sizing up Business or Enterprise against Plus's $19 headline is comparing the wrong number entirely.
What's only available on Enterprise?
SAML SSO, SCIM and audit logs are Enterprise only, on Productboard's own pricing page. None of the three appear on Plus or Business at any price. For a company whose security team requires single sign-on or an audit trail, the number that matters is not $19, $59 or even the Enterprise minimum, because Enterprise itself is a quote, not a price. A security requirement moves a buyer straight from a published per-maker figure to a sales conversation.
This is worth flagging early in a purchasing process, not after a Plus or Business trial is already under way. A team that assumes it will start small and move up later, on the reasonable belief that the per-maker price simply keeps climbing, can be surprised to find that the specific feature it needs, single sign-on for the whole workspace, is not a bigger number on the same ladder. It is a different kind of pricing altogether, gated behind a conversation rather than a card.
One payment, no subscription, unlimited products.
Where does Docket sit against this?
Nowhere close, and it would be dishonest to pretend otherwise. Productboard is a full product management platform: roadmapping, prioritisation scoring, an AI layer for turning raw feedback into insights, and integrations built for a product team's whole workflow. Docket is a support centre, not a strategy tool, and it has no maker concept, no AI insights layer and nothing resembling Productboard's roadmapping features.
What Docket does instead is take the board, the roadmap and the changelog that a smaller team actually needs, and price them once rather than per maker, per month, forever. For a team that needs Productboard's depth, this page will not talk you out of it. For a team that only needed a public place to collect and answer feedback and never touched the strategy layer, the comparison is between $19 to $150 a month running indefinitely and a single payment that stops.
For the full picture across every vendor in this category, see what feedback tools actually cost. For head-to-head detail, see Productboard vs Aha! and Productboard vs ProductPlan.
Frequently asked questions
How much does Productboard cost per maker?
Plus costs $19 a maker a month billed yearly, or $25 a maker a month billed monthly. Business costs $59 or $75 a maker a month on the same two billing bases, but Business also carries a 2-maker minimum, so nobody actually pays the per-maker figure alone on that tier.
What is a Productboard "maker"?
Someone who owns or shapes product strategy inside the workspace, which is what Productboard's own pricing page bases the bill on: "Pricing is based on the number of makers in your workspace." Contributors, people who view, comment or vote without setting strategy, "don't count toward your maker limit", so they can be added without increasing the price. Plus and Business list 25 contributors each, though, and unlimited contributors only on Enterprise, so that holds up to 25 and then becomes a sales conversation.
Why does Productboard's Business tier cost more than the per-maker price suggests?
Because Business has a 2-maker minimum. Two makers at $59 a month billed yearly comes to $118 a month, and two makers at $75 a month billed monthly comes to $150 a month. Either way, the real entry price is double the headline per-maker figure, not the figure itself.
Does Productboard have a free plan?
Yes. Productboard's Free tier is $0 and includes 50 AI credits a month, plus Spark and the MCP server, which ship on every plan including Free, and it runs indefinitely rather than as a time-limited trial.
Is SAML SSO included on Productboard's cheaper tiers?
No. SAML SSO, SCIM and audit logs are Enterprise only, according to Productboard's own pricing page. They are not available on Free, Plus or Business at any price, so a security requirement for single sign-on means moving to a custom Enterprise quote rather than paying a published rate.