Productboard sells one bundled product, priced by the "maker," with a real free tier to start on. Aha! sells six separate products, each priced from a floor per user, with no free tier at all. Pick Productboard to start free and stay in a single tool. Pick Aha! to assemble a wider strategy suite, product by product, as the team grows.
Prices below were checked 22 August 2026, against Productboard's own pricing page and Aha!'s own pricing page.
How much does Productboard cost?
Productboard prices seats by the "maker," its own term for the people who build and manage the roadmap. Free is $0, a real tier rather than a trial, and includes 50 AI credits a month, plus Spark and Productboard's MCP server, both of which now ship on every plan including Free. Plus is $19/maker/mo billed yearly, or $25/maker/mo billed monthly. Business is $59/maker/mo billed yearly, or $75/maker/mo billed monthly, with a 2-maker minimum. Enterprise is custom priced, with a 5-maker minimum.
The "maker" model has a second half worth knowing: contributors, Productboard's word for people who only view or comment on a roadmap, "don't count toward your maker limit," in the words of Productboard's own pricing page. The same page caps the number of them: 25 contributors on Plus and on Business, and unlimited contributors only on Enterprise. Both facts hold at once. Contributors are free of the maker charge, and a stakeholder group larger than 25 is an Enterprise conversation.
How much does Aha! cost?
Aha! isn't one product with tiers, it's six separately priced products that a team combines as needed. Roadmaps and Builder start from $59/user/mo. Discovery and Ideas start from $39/user/mo. Knowledge, the internal documentation product, starts from $18/user/mo. Whiteboards, Develop and Teamwork start from $9/user/mo. Every one of those figures is labelled "Starts at" on Aha!'s own pricing page, so treat each as a floor, not the price a given team will actually pay.
There's no free tier anywhere in the lineup, only a 30-day trial on Roadmaps and a 14-day trial on Ideas. Aha! bills monthly or annually and states its own renewal increases run "3% annually." One add-on worth flagging separately: Ideas Advanced, sold on top of the base Ideas or Discovery product, is $20/user/mo billed annually, or $25/user/mo billed monthly.
Who should pick Productboard, and who should pick Aha!?
By use case, based only on what's published:
- Testing before committing budget. Productboard, because its $0 tier is a real free plan, not a countdown. Aha! has nothing equivalent, only a 30-day trial on Roadmaps and a 14-day trial on Ideas, after which a subscription is required.
- Feedback and idea capture on the cheapest published price. Productboard again: Plus at $19/maker/mo billed yearly (or $25 monthly) undercuts Aha! Ideas' floor of $39/user/mo. Remember that Aha!'s figure is a floor, so the real gap could be wider once a quote is attached.
- One vendor for strategy, whiteboarding, a public dev-team link and an internal knowledge base. Aha!, because it sells those as separate purchasable products, Whiteboards, Develop and Teamwork from $9/user/mo, plus Knowledge from $18/user/mo, alongside Roadmaps and Ideas. Productboard is a single bundled product and doesn't offer that kind of modular add-on lineup.
- A stakeholder group of up to 25 who only need to watch, not build. Productboard, on the strength of its own wording: contributors "don't count toward your maker limit," so only the people actually building the roadmap need a paid seat. Past 25, the published tiers run out: Plus and Business both list 25 contributors, and unlimited contributors sit on Enterprise.
- A compliance certificate to hand to a security team. Aha!, because it holds ISO 27001 certification directly. Its SOC 2 position is narrower: Aha!'s own security page points at AWS's SOC 2 Type II report rather than a report Aha! holds itself, so check that distinction matters before assuming SOC 2 coverage. Productboard's published compliance features are SAML SSO, SCIM and audit logs, all Enterprise-only.
If the actual job is running a prioritisation process rather than choosing the software underneath it, how to prioritise feature requests covers that separately from either vendor.
What does Aha! offer that Productboard doesn't?
Breadth, mostly. Six separately priced products under one vendor, spanning strategy, whiteboarding, a public dev-team link and a knowledge base, is a wider lineup than most tools in this category carry at all. A team that would otherwise be stitching together three or four vendors can keep that inside one Aha! account instead. It's also the only one of the two with a named security certification: ISO 27001.
What does Productboard offer that Aha! doesn't?
A real free tier with no card and no clock, carrying 50 AI credits a month as well as Spark and the MCP server, which ship on every plan including Free, and every published price is a ceiling for its tier rather than a "starts at" floor that needs a sales call to firm up. Its "maker" model also states plainly that contributors don't count toward the paid seat total, up to the 25 listed on Plus and on Business, which Aha!'s published pricing doesn't spell out either way.
Neither of these is Docket's category, and it's worth being direct about that. Productboard and Aha! are strategy and roadmapping platforms built for teams that need prioritisation frameworks and capacity planning. Docket is a small static support centre for collecting public feedback, a roadmap and a changelog on your own domain, for teams who don't need a product management platform at all. If that's the actual job, feature request tools is the right category to compare, not this one.
Productboard vs Aha!, the pricing table
| Productboard | Aha! | |
|---|---|---|
| Free tier | Yes, $0, real | None, trial only |
| Trial | Not needed | 30 days (Roadmaps), 14 days (Ideas) |
| Entry paid price | $19/maker/mo yearly, $25 monthly (Plus) | from $39/user/mo (Ideas), from $59/user/mo (Roadmaps) |
| Priced per | Maker; contributors free, capped at 25 below Enterprise | User; figures are floors |
| Billing | Monthly or yearly | Monthly or yearly, 3% annual renewal increase stated |
| Named compliance certification | SAML SSO, SCIM, audit logs (Enterprise only) | ISO 27001 |
Frequently asked questions
How much does Productboard cost per year?
Productboard's Plus tier is $19/maker/mo billed yearly, or $25/maker/mo billed monthly. Business is $59/maker/mo billed yearly, or $75/maker/mo billed monthly, with a 2-maker minimum. There's also a real $0 free tier with 50 AI credits a month, and Enterprise is custom priced with a 5-maker minimum.
How much does Aha! cost?
It depends which product. Aha! Roadmaps and Builder start from $59/user/mo, Discovery and Ideas start from $39/user/mo, Whiteboards, Develop and Teamwork start from $9/user/mo, and Knowledge starts from $18/user/mo. Every figure on Aha!'s own pricing page is labelled "Starts at," billed monthly or annually, so the number a given team pays may be higher.
Does Productboard have a free plan?
Yes. Productboard's Free tier is $0, genuinely free rather than a trial, and includes 50 AI credits a month, along with Spark and the MCP server, which ship on every plan including Free. Aha! has no equivalent: only a 30-day trial on Roadmaps and a 14-day trial on Ideas, after which a paid subscription is required.
Is Aha! SOC 2 compliant?
Not on its own. Aha! holds ISO 27001 certification directly, but for SOC 2 its pages point to AWS's own SOC 2 Type II report rather than a SOC 2 report Aha! holds itself. Worth confirming directly with Aha! if a specific compliance certificate is a hard requirement.
Do Productboard's contributors count toward the price?
No, but they are capped. Productboard prices seats by "maker," its term for the people building and managing the roadmap, and its own pricing page states that contributors "don't count toward your maker limit." The same page lists 25 contributors on Plus and on Business, with unlimited contributors only on Enterprise. So a viewing group up to 25 doesn't add to the bill, and a larger one means talking to sales rather than paying for more makers.