Docket vs Frill: one payment, or $22 every month

How do Docket and Frill compare?

Frill's figures read from frill.co/pricing on 23 August 2026. Their add-on prices and board count are not published. Seven tools here have closed or been sold since January 2025: the graveyard.

What three years costs

Same job, same three years. The monthly figure is not the point. One of these two stops, and the other does not.

That is the cheapest headline in the category, and it still costs eight times more than owning it.

Read the entry tier twice

$22 a month billed yearly is the cheapest headline in this category and Frill deserves credit for it. What that tier includes is where the care is needed.

Fifty active ideas. That is the Startup cap, and a feedback board that works will pass it inside a year. Unlimited ideas means Business at $44 a month billed yearly, which is $528 a year.

Privacy is an add-on. Keeping a board private, pre-approving ideas and users, invite-only access: all sold as a separate Privacy add-on on Startup and Business, and only included from Growth at $136 a month. The add-on price is not published anywhere on their pricing page, so nobody can tell you what it costs without asking.

Frill do tick "remove tagline" on all four tiers, which is fairer than most. Full white labelling, meaning the tagline, the favicon and email from your own domain, is a separate add-on listed as included at Growth.

What Docket is

Docket arrives as your own copy, in your own GitHub account. It gives you a feedback board, a public roadmap, a changelog, an FAQ and a testimonials wall, on your own domain, for as many products as you ship. Everything a customer sends you is kept in your own copy, so there is no database behind it and nothing that can be billed by the row.

The part that is different is the agentic side: scheduled jobs draft the first reply in your voice, write the changelog from what you shipped, and tell everybody who voted for something when it lands. You approve; it sends.

What Frill is

Frill is a feedback board with two things around it that most of this category does not have. The first is surveys: NPS, CSAT, quick polls, idea polls and open feedback, embedded inside your own product rather than sent as a link. The second is announcements, which is their changelog with scheduling, boosting, segmentation, translations and an embeddable widget.

It also carries the triage tools that only start to matter at volume: similar-idea detection, smart merge, a priority matrix with custom factors, and voting on a customer's behalf. There is a one-click Canny importer. Unlimited teammates and unlimited tracked users on every tier, which is the right pricing shape.

Where Docket wins

• No cap on ideas. Fifty is a number you will pass, and passing it costs $528 a year instead of $264.
• Private without an add-on. Nothing is public until you publish it. At Frill, privacy is a line item whose price is not published.
• A free tier that exists. Frill has none, only a fourteen-day trial.
• It stops costing money. $99 against $792 over three years at the entry tier, and considerably more if you needed privacy or unlimited ideas.
• It writes for you. Frill schedules the announcement. Docket writes it, from what you shipped.

Best for: One person or a small team shipping software who wants the board, roadmap, changelog and FAQ on their own domain, paid for once at $99.

Not for: Anyone who wants a vendor to run it for them. There is no hosted version, you set it up in your own GitHub account, and it is newer and smaller than Canny or Productboard.

Where Frill is the better buy

• Surveys inside your product. NPS and CSAT where the customer already is, rather than in an email they will not open. Nothing self-hosted here comes with that.
• Announcements done properly. Scheduling, boosting, segmentation and translation, with a widget. It is a more complete changelog than most tools ship.
• Triage for a busy board. Smart merge, similar-idea detection and a priority matrix are worth real money once you have hundreds of open requests.
• The lowest hosted price here. If fifty ideas covers you and you do not need privacy, $22 a month is the cheapest way to have somebody else run it.
• Unlimited teammates. No seat charge at any tier, which is more than Featurebase can say.

Best for: A team that wants surveys, NPS and scheduled announcements sitting alongside the board.

Not for: Anyone who wants private boards or full white labelling cheaply. Both sit behind higher tiers, white labelling at $136 a month billed yearly.

Is there a free version of Frill?

Frill does not have a free tier. Fourteen days, no card required, then it stops.

Docket's free edition never expires: one board on your own domain, unlimited ideas, unlimited users, and no automation.

So which should you pick?

Pick Docket if you want the board itself to be uncapped, private by default and paid for once. Nothing stops at fifty ideas, privacy is not a line item, and the price does not come round again.

Pick Frill if the surveys are the reason you are buying, because embedded NPS and CSAT beside a board is the one thing here it does better than anybody. If you came for the board, it caps you at fifty ideas and sells privacy separately, and Docket does neither for $99 once.

Frequently asked questions