The category correction first
A lot of people reach Productboard through a search for feature request software, compare it with Canny.io on price, and conclude that Productboard is expensive. That comparison does not make sense, and getting it right saves more money than any discount on this page.
Canny.io, Nolt.io, Featurebase and UserJot are all customer-facing surfaces: a place your users post, vote and watch a roadmap. Productboard is an internal system for deciding what to build. It ingests feedback from everywhere, scores it against strategy, builds the roadmap, and pushes work into Jira. There is a public Product Portal in there, and it is a real one, but it is a feature of the platform rather than the point of it.
Buying Productboard because you wanted a public board is like buying a warehouse because you wanted a shop window.
What Productboard does well
Prioritisation with an actual method behind it. Scoring frameworks, customer segments, revenue attached to insights, and the ability to answer "why is this above that" with something other than a vote count. Nothing else reviewed on this site competes, and we are not going to pretend otherwise.
It has gone all in on agents, and shipped it everywhere. Their pricing page now leads with "Agentic product management, built for product teams" and bundles their AI, Spark, into every tier including the free one. Notably, an MCP server is included on all four plans, so a coding agent can reach the workspace directly. That is a serious position for a platform of this size to take.
The free tier is real, not a trial. Free forever, with 500 feedback notes, 25 contributors, one teamspace, one Product Portal, unlimited roadmaps and prioritisation, and 50 AI credits a month. A solo product manager can run on it.
Contributors do not count towards the bill. Their FAQ is explicit: "Pricing is based on the number of makers in your workspace", and contributors "don't count toward your maker limit". So the engineers, designers and customer success staff who submit and comment are free of the maker charge, up to a limit: the same page lists 25 Contributors on Plus and on Business, and Unlimited Contributors only on Enterprise.
Third-party opinion is good rather than glowing. On G2 it holds 4.3 from 254 reviews, the lowest average of the six products reviewed on this site, and on Capterra 4.7 from 154. Both read in a browser on 23 August 2026. The gap between those two is itself worth noticing: G2's sample skews to larger deployments, which is where a platform this heavy gets judged on adoption rather than on features.
What does Productboard cost in 2026?
| Plan | Billed annually | Billed monthly | Minimum |
|---|---|---|---|
| Free | $0 | $0 | None |
| Plus | $19 per maker/mo | $25 per maker/mo | 1 maker |
| Business | $59 per maker/mo | $75 per maker/mo | 2 makers |
| Enterprise | Not published | Not published | 5 makers |
Read from productboard.com/pricing on 23 August 2026. The page renders prices client-side, so these were read in a browser rather than fetched. AI credits are metered on top: 50 a month on Free across the whole workspace, 250 per maker on Plus, 500 per maker on Business. Top-ups are sold at 50 credits for $5 on monthly plans or 600 credits for $60 a year on annual plans.
Two details in that table do more damage to a small budget than the headline rate. The Business tier carries a two-maker minimum, so its real floor is $118 a month billed annually rather than $59. And the portal features most people actually want, moderation, an embedded portal, portal single sign-on and custom voting questions, all start at Business. Free and Plus give you a Product Portal with none of those.
Who Productboard is wrong for
Anyone who wanted a public request board and nothing else. You would be paying for prioritisation frameworks, teamspaces and strategy artefacts to get a portal whose moderation and embedding sit two tiers up. That is the single most common mismatch in this category.
Small teams that will not staff it. Productboard rewards the discipline of somebody maintaining the taxonomy, the segments and the scoring. Without that person it becomes an expensive inbox, and G2's 4.3 average is partly the sound of that happening.
Anyone shipping several small products. Multiple teamspaces start at Business, and the portal count runs one, one, two, then unlimited. A studio with five products is on an enterprise conversation quite quickly.
Here is what that costs instead.
Where Docket fits
Nowhere near Productboard, and we would be lying to claim otherwise. Docket has no prioritisation scoring, no strategy layer, no teamspaces and no Jira push. If your job is deciding what to build across several squads, buy Productboard and stop reading.
Docket is for the reader this page exists to catch: the one who searched for feature request software, found a platform, and only ever needed the shop window. A feature request board, a public roadmap, a changelog, an FAQ and a testimonials wall on your own domain, for unlimited products, at $99 once for Pro or $249 for Studio, with a free edition that never expires. It is a repository you own rather than a workspace you rent, and your coding agent handles the setup.
The two things can also sit side by side quite happily, and often should: the platform inside, the board outside.
Frequently asked questions
Is Productboard a feature request board?
How much does Productboard cost?
What is a maker in Productboard pricing?
Does Productboard have a free plan?
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