Productboard publishes its prices. ProductPlan does not. Productboard offers a genuine $0 tier plus published per-maker prices through Business; ProductPlan shows no figure anywhere and its only call to action is to book a demo, in exchange for one unified plan where viewers are always free. Which one is better depends on what a buyer needs first: a number, or unlimited free viewers.
Prices checked 22 August 2026, against each vendor's own pricing page.
What does Productboard cost?
Productboard has a real free tier: $0, including 50 AI credits a month, and Spark and the MCP server ship on every plan including Free. Paid tiers are priced per "maker", Productboard's own term, and its pricing page states that contributors don't count toward the maker limit. The same page caps them at 25 on Plus and on Business, with unlimited contributors only on Enterprise. Plus costs $19 a maker a month billed yearly, or $25 a maker a month billed monthly. Business costs $59 a maker a month billed yearly, or $75 billed monthly, with a 2-maker minimum. Enterprise is custom-priced, with a 5-maker minimum. SAML SSO, SCIM and audit logs are held back for Enterprise only.
Why won't ProductPlan publish a price?
ProductPlan's pricing page carries no number at all. There is no free tier and no trial on it; the only button is "Book a Demo". What ProductPlan does say is that it runs one unified plan, in its own words: "One plan, everything and everyone included." Viewers are always free, and the cost is only for the people building and managing roadmaps, which ProductPlan calls editors.
That is worth taking at face value rather than reading as evasive. A single plan with nothing gated behind it has no ladder of tiers to publish, and ProductPlan has chosen not to publish even a headline figure on top of that. For a buyer, the practical difference is simple: working out what Productboard costs takes reading a page, and working out what ProductPlan costs takes a phone call.
How do the two pricing models actually compare?
Productboard charges per maker, and contributors don't count toward that limit. ProductPlan charges per editor, and viewers are always free. The underlying idea is the same: both vendors have decided that only the people actively building the roadmap should count toward the bill, while everyone reading it or leaving lighter feedback shouldn't. The difference is the ceiling. Productboard lists 25 contributors on Plus and on Business and makes them unlimited only on Enterprise, where ProductPlan puts no published limit on free viewers at all. Below 25 the two models behave alike; above it, Productboard's becomes a sales conversation.
Where the two diverge is in how many tiers sit on top of that model. Productboard has four: Free, Plus, Business and Enterprise, each one gating a further set of capabilities, such as SAML SSO and audit logs, behind the top tier. ProductPlan has a single plan, so there's nothing to grow into and nothing to hit a wall against either, at the cost of nothing to start on for free.
Who should pick which?
- Wants to see a number before talking to anyone. Productboard. Its pricing page states $0, $19, $25, $59 and $75 outright; ProductPlan's names no figure anywhere.
- Starting out and doesn't want to commit to a paid tier yet. Productboard. Its free tier is ongoing rather than a trial with a countdown, and it includes 50 AI credits a month to actually use the product.
- A large organisation with many stakeholders who only need to view and comment on the roadmap, not build it. ProductPlan. Viewers are unconditionally free on its one plan, so that side of the business creates no headcount pressure on the bill.
- Wants one plan with nothing gated behind a higher tier. ProductPlan. There's no Business or Enterprise edition of the product to be missing features from, unlike Productboard, which holds SAML SSO, SCIM and audit logs back for Enterprise only.
- Operates in a regulated industry with a long compliance checklist. ProductPlan is the one with a confirmed range on its own security page: SOC 2 Type II, ISO 27001, PCI DSS Level 1, GDPR, HIPAA, FISMA Moderate, SOX, FedRAMP and CSA STAR Level One. Productboard's own certifications aren't fully published, so anyone with a hard compliance requirement should ask both vendors directly rather than assume.
- A very small team, one or two people, wanting the cheapest published number to plan against. Productboard's Plus tier, at $19 a maker a month billed yearly, with no minimum maker count stated for that tier, unlike Business's 2-maker floor.
Either way, the harder decision usually isn't the vendor, it's the prioritisation process a team commits to running inside whichever one it picks.
Pricing compared
| Productboard | ProductPlan | |
|---|---|---|
| Free tier | Yes, $0 | None found |
| Entry paid tier | Plus: $19/maker/mo billed yearly, $25 billed monthly | Not published |
| Mid tier | Business: $59/maker/mo billed yearly, $75 billed monthly, 2-maker minimum | Not published, same unified plan |
| Top tier | Enterprise: custom, 5-maker minimum | Not published, same unified plan |
| Priced per | Maker, contributors excluded, 25 below Enterprise | Editor, viewers always free |
| Trial | Not confirmed | None found on the pricing page |
Neither of these tools is aimed at a small team that just wants a public board for feature request tools and a changelog. Docket is a much smaller and different kind of product: a static, self-hosted support centre for collecting and voting on feature requests, not a full roadmapping platform for product teams the way these two are. Anyone choosing between Productboard and ProductPlan is shopping in a different aisle.
Frequently asked questions
Does Productboard have a free plan?
Yes. Productboard's free tier is $0 and includes 50 AI credits a month, plus Spark and the MCP server, which ship on every plan including Free. Its paid tiers start with Plus at $19 a maker a month billed yearly, or $25 billed monthly.
Does ProductPlan publish its pricing?
No. ProductPlan's pricing page names no figure at all; the only action on it is "Book a Demo". It runs one unified plan rather than tiers, so there is no ladder of prices to publish in the first place.
Are Productboard and ProductPlan the same company?
No, they are unrelated companies with similar names. Productboard is an independent product management platform priced per maker. ProductPlan is a separate roadmapping company that acquired Winware.ai in January 2026, after which Winware's founder became ProductPlan's CEO, and it charges per editor on one unified plan.
What does "viewers are always free" mean on ProductPlan?
It means anyone who only reads or comments on a roadmap doesn't count toward ProductPlan's bill, which is charged per editor, the people building and managing the roadmap. Productboard applies a similar idea from its side: it charges per "maker" and its own pricing page states that contributors don't count toward the maker limit. Productboard does cap them, though, at 25 on Plus and on Business, with unlimited contributors only on Enterprise, where ProductPlan publishes no such limit on viewers.
Which is cheaper, Productboard or ProductPlan?
This can't be answered from published information alone. Productboard's Plus tier starts at $19 a maker a month billed yearly, or $25 billed monthly, but ProductPlan hasn't published a price to compare it against; finding out what ProductPlan costs means booking a demo.