vs
Both share files by link. Dropbox is $190 a year with your branding. Loop is $49 once, on your own domain, and shows who read what.
You want your own branded link that shows who read what, paid once.
Not for: syncing folders across all your devices, or sharing from a Windows PC.
You want files stored and synced across all your devices, on Windows and phones too.
Not for: anyone who wants to pay once and keep their files in their own account.
Loop
Loop is a Mac app that turns any file into your own branded link, and follows every open, page and signature.
Loop is built for the moment a file leaves your Mac for someone else. Drop it on the menu bar and you get your own branded link that shows who opened it and how long they read each page, and lets them mark it up or sign. Your files stay in your own Cloudflare account. It is $49 once, or $199 once for a team.
Dropbox
Dropbox is a cloud storage service that syncs your files across devices and shares them by link.
You keep files in a Dropbox folder on your Mac, Windows PC, iPhone or Android, and share a file or folder by link or email. Standard adds your logo and a background to what you share, passwords, expiry dates, transfers up to 100 GB and viewer history, at £12 a user a month billed yearly. A free Basic plan gives you 2 GB. Dropbox also owns DocSend, a separate product for tracked documents.
| Feature |  Loop | Dropbox |
|---|---|---|
| Price | ||
| One person | $49 once | $190 a year |
| Five people | $199 once | $952 a year |
| Over three years | $49 | $570 |
| Free to try | 14 days, everything included | Free plan, 2 GB |
| Sharing | ||
| Your brand | Logo, colours, typeface | Logo and background |
| Your own domain | Included | Not listed |
| Where files live | Your Cloudflare account | Your Dropbox account |
| Platform | Mac app, links open anywhere | Mac, Windows, iPhone, Android |
| Syncs across devices | Not offered | Included |
| Tracking | ||
| Time on every page | Included | None listed |
| Who opened it | Included | Viewer history on Standard |
| Works with AI apps | Shares and tracks | Work with files in AI tools |
| Review | ||
| Signatures | Included, in order | Dropbox Sign, 3 free a month |
| Notes and markup | Draw, highlight, type | Comments on video |
Compared by the Loop team. Loop Pro against Dropbox Standard, the cheapest plan that adds your own branding, £12 a user a month billed yearly (£144 a year), shown in dollars at $1.3225 to the pound. Five people is Dropbox Standard at £12 a person. Dropbox’s figures read from dropbox.com/plans and its help centre on 13 October 2026. Every price comparison.
Loop costs $49 once. Dropbox Standard, its first plan with branding, costs about $190 a year. That is £12 a user a month billed yearly, so three years comes to about $570. Dropbox Plus is £7.99 a month billed yearly, but its plans page lists no branding.
For a team of five, Loop Team is $199 once and Dropbox Standard is about $952 a year. Loop’s only running cost is Cloudflare storage, free up to 10 GB a month.
Loop shows who opened a link and how long they spent on every page. Dropbox Standard lists viewer history, which shows who viewed a file when viewer info is on for it, and transfers can notify you of downloads. Loop also groups readers by company, shows video watch time and which version each person read, and sends notifications within about 30 seconds while Loop runs.
Both let you protect a link with a password and an expiry date. Dropbox Standard sets them on links and on transfers, and also lets you turn off downloads. Loop adds a required email, a watermark on PDF pages when the reader’s email is known, and allow and block lists, with links that expire after 1 to 90 days or never.
For storing and syncing everything, Dropbox is the better tool. Standard starts at 3 TB for the team, keeps your files in step across Mac, Windows, iPhone and Android, and restores deleted files for 180 days. It adds team folders, groups, file locking and comments on video, and sends transfers up to 100 GB. Loop turns a file into a link rather than syncing folders.
For one person. Loop is $49 once. Dropbox Standard is £12 a month billed yearly, about $190 a year, or £14.50 billed monthly.
For sharing files by link, yes. Loop turns a file into your own branded link that shows who opened it and what they read, with markup and signing on the page, paid once. It does not sync folders across your devices, which is where Dropbox leads.
Billed yearly, Plus is £7.99 a month, Standard is £12 a user a month and Advanced is £18 a user a month. Billed monthly, they are £9.99, £14.50 and £21.50. Standard, the first plan with branding, is about $190 a year at $1.3225 to the pound. Prices checked 13 October 2026.
Yes, Dropbox Basic is free, with 2 GB to store and share files. Branding starts on Standard, which has a free trial. Loop has a 14-day free trial with everything included, then costs $49 once.
Yes, on Standard and above. You can add a brand name, logo, website link and a background colour or image, shown in invitation emails and in previews of documents, presentations and images. Its help pages do not mention an own domain. Loop adds your logo, colours, typeface and your own domain.
Dropbox Standard lists viewer history, which shows who viewed a file when viewer info is on for it, and transfers can notify you of downloads. Its help pages do not describe time on each page. Loop shows who opened a link and how long they spent on every page.
No. Loop turns a file into a link and does not sync folders across devices. Your files and links live in your own Cloudflare account, free up to 10 GB a month. Readers open links in any browser, on any device, with no account.