vs
Both show who opened your file and how long they read each page. Papermark is $348 a year with your branding. Loop is $49 once, on your own domain.
You share from a Mac and want your own domain, markup and signing, paid for once.
Not for: running a data room for a fundraise or sale, or a free plan.
You want a free plan, an open source option, or data rooms for deals.
Not for: anyone who wants their own domain under $69 a month, or to pay once.
Loop
Loop is a Mac app that turns any file into your own branded link, and follows every open, page and signature.
Loop is a Mac app for sending files as your own branded, tracked links. Papermark runs in the browser and keeps files on its servers; Loop keeps every file in your own Cloudflare account and serves links from your own domain. Readers need no account to open, mark up or sign, and you see time on every page. It is $49 once, or $199 once for a team.
Papermark
Papermark is an open source web app for sharing documents as tracked links, with data rooms for deals.
You upload documents and send a link. Papermark shows who viewed each one and how long they spent on every page, and its free plan includes that. Paid plans add your branding from Pro, your own domain and an AI connection from Business, and NDAs from the Data Rooms plan. One person pays $29 a month billed yearly, and data rooms are $119 a month, after a free plan to start.
| Feature |  Loop | Papermark |
|---|---|---|
| Price | ||
| One person | $49 once | $348 a year |
| Five people | $199 once | $1,380 a year |
| Over three years | $49 | $1,044 |
| Free to start | 14-day trial | Free plan |
| Sharing | ||
| Your brand | Logo, colours, typeface | Custom branding on Pro |
| Your own domain | Included | From Business, $69 a month |
| Where files live | Your Cloudflare account | Papermark's servers |
| Platform | Mac app | Web app |
| Tracking | ||
| Time on every page | Included | Included |
| Video watch time | Included | Videos on Pro |
| Works with AI apps | Shares and tracks | Business and up |
| Review | ||
| Signatures | Included, in order | NDAs only, Data Rooms plan |
| Notes and markup | Draw, highlight, type | Page reactions |
| Data rooms | Not offered | From $119 a month |
Compared by the Loop team. Loop Pro against Papermark Pro, the first plan with your own branding, billed yearly. Papermark's figures read from papermark.com/pricing and its help centre on 13 October 2026. Every price comparison.
Loop costs $49 once. Papermark Pro, its first plan with your own branding, costs $348 a year. That is $29 a month billed yearly, so three years comes to $1,044. Your own domain starts at Business, $69 a month billed yearly.
For five people, Loop Team is $199 once. Papermark Business, three people at $69 a month plus $23 for each extra, is $1,380 a year. Beyond that, the only cost is Cloudflare storage, free up to 10 GB a month.
Both show the time spent on every page and tell you when a link has been opened. Papermark records time per page on its free plan too, shows where viewers are and keeps analytics for each version of a document. Loop groups readers by company, follows video watch time and shows who read which version of a file.
Papermark has a free plan, and Loop does not. Free is $0 for one person, with 50 links, 50 documents, unlimited visitors and page-by-page analytics, and no credit card. Papermark is also open source: it can be self-hosted free for personal, non-commercial use, and a commercial licence starts at $500 a month. Loop has a 14-day free trial with everything included, then costs $49 once.
For deals and due diligence, Papermark's data rooms are the better tool. Its Data Rooms plan, $119 a month billed yearly, adds NDAs before viewing, groups and file-level permissions, with a 7-day free trial. Loop shares a folder or several files as one tracked link, guarded by a password, a required email or an allow list, but it stops short of data rooms.
For one person. Loop is $49 once. Papermark Pro is $29 a month billed yearly, or $35 billed monthly.
Yes, for sharing tracked links. Both show who opened a file and how long they spent on each page. Loop is a Mac app you pay for once, with your own domain and your files in your own Cloudflare account. It has no data rooms and no free plan.
Billed yearly, Free is $0, Pro is $29 a month, Business is $69 a month for three people and Data Rooms is $119 a month. Billed monthly, Pro is $35 and Business is $90. Prices checked 13 October 2026.
Yes. Its free plan is $0 for one person, with 50 links, 50 documents and page-by-page analytics, and no credit card. Branding starts on Pro at $29 a month billed yearly. Loop has no free plan, but a 14-day free trial with everything included, then costs $49 once.
Yes. Papermark can be self-hosted free for personal, non-commercial use, and a commercial self-hosting licence starts at $500 a month. Loop is a Mac app, and your files and links live in your own free Cloudflare account, which Loop walks you through in a few minutes.
No. Loop can share several files or a whole folder as one tracked link, with a password, required email and allow and block lists. It has no NDA gate or group permissions. For a fundraising or M&A data room, Papermark is the better fit.
Yes, from the Business plan, $69 a month billed yearly. Pro does not include one. Loop includes your own domain, with your logo, colours and typeface, at $49 once.