Almost nobody in voice of the customer software publishes a price. Of seven platforms checked, only Qualtrics and Typeform show a number without a sales call, and Qualtrics stops at a free tier. Before you spend a week collecting quotes, the two questions that actually decide what you will pay are volume and the unit each vendor bills by.
Prices and features checked against each vendor's own pages on 22 August 2026.
Why does nobody in this category publish a price?
Voice of the customer platforms sell to organisations, not individuals, and the vendors that do not publish pricing (Medallia, InMoment, Sprinklr, Chattermill) all put a "contact us" button where a price would go. Enterprise contracts scale with data volume and the number of channels ingested, which varies enough between two customers that a single sticker price would mislead more than it would help. It also means the vendor controls the conversation, so come to the call with your own volume numbers rather than waiting to be asked.
Qualtrics is the partial exception: a free tier, 500 responses and 3 surveys, nothing published above it. Typeform is the only full exception: Basic is $39 a month billed monthly or $28 a month billed yearly, with 100 responses a month and 1 user, before higher tiers unlock 1,000 and then 10,000 responses. Typeform's free plan is mentioned but its response cap is not published, and third-party sources disagree between 10 and 100 a month. Treat it as unstated until Typeform says so itself.
What decides the price before you even get a quote?
Two questions, and you can answer both before picking up the phone.
How many people will actually respond, not how many you will survey. Most of this category bills on response volume, interactions, or a volume-shaped credit rather than seats, so the number that matters is closer to "how many customers will complete something."
How many people need to log in and look at the results. This is where the category splits sharply from ordinary SaaS pricing, and it is worth reading before you assume "per user" applies here at all.
Why do the pricing units in this category look nothing like per-seat software?
Three vendors have each built pricing on a unit that punishes ordinary per-seat thinking, and all three cut the same direction: toward more people being able to look at the data, not fewer.
Medallia prices on "Experience Data Records", its own named unit, and bundles "Unlimited users and role-based reporting" straight into that price. Add a colleague to view a dashboard and the bill does not move, the opposite of what a per-seat tool would cost.
Chattermill prices on data credits, a volume unit rather than a seat count, so the bill tracks how much feedback you process rather than how many people are logged in to read it.
Dovetail makes viewers free. Its free tier includes one channel and one project, and paid pricing jumps straight to a custom quote, but the shape is the same trick as Medallia's: the constraint is who can create and edit, not who can look.
If your organisation is the kind where thirty people each want to glance at the same dashboard once a week, a per-Experience-Data-Record or per-credit vendor can end up cheaper than a nominally lower per-seat price, once you count every seat you would actually need. Ask for the unit definition before you ask for the number.
Delighted is closed. Watch for it in older roundups.
Delighted's own pricing page, delighted.com/pricing, now redirects to Qualtrics, which owns it, with a message reading that Delighted "is no longer available." Renewals were blocked from July 2025, and the product closed in June 2026. If you find it recommended in a roundup, that post predates the closure.
Where does Hotjar fit now?
Hotjar is now a Contentsquare brand, split into separately billed products, one of which is called Voice of Customer. Confirmed in a browser: there is a free tier, and the Voice of Customer Growth plan carries 500 monthly responses. Beyond those two figures nothing about Hotjar or Contentsquare pricing is confirmed here: the pricing page served a mix of euro and dollar figures within the same browsing session, meaning it is geo-priced. Quote a Hotjar number with the currency and date attached, because the next person to load the page may see a different one.
One payment, no subscription, unlimited products.
Do you actually need a voice of the customer platform, or something smaller?
This is the confusion that costs the most money in this category, because the three shapes get shopped against each other on price when they are not the same purchase.
A voice of the customer platform (Medallia, InMoment, Sprinklr, Chattermill, and Qualtrics or Dovetail at their upper tiers) ingests feedback from many channels at once, support calls, surveys, reviews, social mentions, and runs analytics across all of it to find patterns a human reading one channel at a time would miss. That is what the enterprise pricing and the "contact us" buttons are for.
A survey tool (Typeform, and Qualtrics at its lower tiers) collects structured responses on one channel, a form you send out and count the answers to. It answers a question you already know to ask. It does not read your support tickets or your app reviews for you.
A feedback board is a different purchase again: a public page where customers post requests and vote on each other's, with the vote count itself as the signal. That is the shape Docket is built for. Docket is not a voice of the customer platform: it has no channel ingestion and no cross-channel analytics, so if you need enterprise-scale sentiment analysis across support, social and survey data at once, none of the tools here other than the true VoC platforms will do that job. If what you actually need is a place for customers to tell you what to build next and vote on it, that is a smaller and cheaper purchase, worth knowing before a sales call talks you into more platform than the problem requires.
If most of your feedback already arrives as one-off comments, complaints or ideas rather than structured survey data, start with how to collect feedback from customers before shopping this category. For the wider board and roadmap-tool landscape this page sits beside, see feature request tools.
The comparison, sorted by whether a price is published and what the unit is
| Tool | Price published? | Free tier | Priced per |
|---|---|---|---|
| Typeform | Yes, $39/mo monthly, $28/mo yearly | Yes, cap not published | Monthly responses and seats |
| Qualtrics | Free tier only | Yes, 500 responses, 3 surveys | Responses and interactions |
| Dovetail | No, jumps to custom | Yes, 1 channel, 1 project | User, viewers free |
| Medallia | No | None | Experience Data Records, unlimited users |
| Chattermill | No | None | Data credits |
| InMoment | No | None | Not stated |
| Sprinklr | No | None | Not stated |
Frequently asked questions
Why doesn't voice of the customer software publish pricing like other SaaS tools?
Most vendors sell to organisations whose costs scale with data volume and the number of channels connected, which varies too much between customers for one sticker price to be honest. Medallia, InMoment, Sprinklr and Chattermill all direct buyers to a sales conversation instead. Qualtrics and Typeform are the exceptions that publish real numbers, though Qualtrics only does so for its free tier.
What is an Experience Data Record?
It is Medallia's own billing unit, and the closest thing this category has to a per-seat alternative that goes the other way. Medallia bundles unlimited users and role-based reporting into the price, so the cost tracks the amount of feedback data processed rather than how many people are logged in to view it.
Is Delighted still available?
No. Its pricing page, delighted.com/pricing, redirects to Qualtrics, which now owns it, with a message stating Delighted is no longer available. Renewals were blocked from July 2025, and the product closed in June 2026. Any guide recommending it predates that closure.
What does Hotjar's Voice of Customer plan actually cost?
Only two figures are confirmed: a free tier exists, and the Voice of Customer Growth plan includes 500 monthly responses. Hotjar is now billed as a separate Contentsquare product, and its pricing page is geo-priced, showing a mix of euro and dollar figures within a single browsing session, so any specific number needs a currency and a date attached before it is worth repeating.
Do I need a voice of the customer platform or a public request board?
A voice of the customer platform ingests many channels at once and runs analytics across all of them, which is what the enterprise pricing pays for. A feedback board is a public page where customers post and vote on requests, a much smaller purchase built to answer a narrower question: what do people want built next. If your feedback mostly arrives as individual requests rather than structured survey or call data, a board is very likely the cheaper and more direct fit.