Loop is a Mac app that turns a recording or any file into your own branded link, and follows every open, page and signature. It records your screen, webcam and microphone on macOS 15 or later and shares every other file the same way. Viewers leave notes pinned to a moment in the video, and you see how much of it they watched. Links carry your logo, colours and domain, and your files stay in your own Cloudflare account. It costs $49 once, where Loom's Business plan, the first with your logo and colours, is $180 a year.
Loom is the better fit for video editing, AI summaries and team libraries, and recording in Loop needs a Mac. Loop vs Loom goes through every difference.